Projects & Case Studies

Real results from real campaigns. Explore my work across SEO, paid media, social strategy, content marketing, and brand storytelling.

SEO analytics data
SEO

Organic Growth Sprint

Drove 340% increase in organic traffic for a SaaS client through technical SEO overhaul and content cluster strategy.

Keyword ResearchTechnical SEOContent Strategy
Social media marketing
Social Media

Viral Brand Launch

Orchestrated Instagram and LinkedIn campaign reaching 500K+ impressions in 30 days for a lifestyle brand launch.

Content CalendarCommunityInfluencer Collab
Google Ads analytics
Paid Ads

Google Ads ROAS Turnaround

Restructured Google Shopping and Search campaigns, improving ROAS by 220% while reducing CPA by 35%.

Google ShoppingA/B TestingAudience Targeting
Content marketing planning
Content

Authority Blog Network

Built a content hub generating 80K+ monthly readers through pillar-cluster model and data-backed topic selection.

SEO WritingPillar ClustersContent Repurposing
Social media branding
Branding

Brand Voice Transformation

Developed a complete brand voice guide and messaging framework for a fintech startup, unifying all customer touchpoints.

Brand VoiceMessagingIdentity
Search engine marketing
Meta Ads

Facebook Funnel Optimization

Designed a 3-tier retargeting funnel on Meta that lifted conversion rate by 65% with creative refresh strategy.

RetargetingLookalikesCreative Testing

Case Studies

01

E-Commerce SEO Overhaul

Organic Traffic · 4 Months

Performed comprehensive technical audit and content restructuring for a fashion e-commerce brand. Fixed 200+ crawl errors, optimized product pages, and built a cluster-based blog strategy.

+340% Organic Traffic
+180% Keyword Rankings
+95% Page 1 Positions
02

SaaS Brand Awareness Campaign

LinkedIn + Google Ads · 3 Months

Integrated LinkedIn thought leadership content with Google Display retargeting. Built lookalike audiences from high-value leads, reducing CPL by 52% while doubling demo requests.

-52% Cost Per Lead
2.1x Demo Requests
500K+ Impressions
03

Email Nurture Sequence Redesign

Email Marketing · 6 Weeks

Re-engineered a 7-email drip sequence with behavioral triggers and personalized content blocks. Implemented A/B testing for subject lines and CTAs using Mailchimp automation.

+42% Open Rate
+68% Click Rate
+33% Conversion Rate

Ready to Drive Results?

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Let's turn your marketing goals into measurable success.